St Patrick's Day, almost over, but I thought it might be a good time to talk about green screen. The video equivalent of a blank slate oozing with imaginative possibilities. Appropriate? When most people think of green screens, they think of big budget movies where the actors are flying around, destroying things or doing unbelievable super acts in fantasy worlds. They're used for that but they are used far more often in corporate video production and corporate storytelling than most people realize. We do a good amount of corporate video production and there aren't too many weeks that go by where we aren't either shooting with a green screen or sending out an estimate for green screen production. In Las Vegas, there are so many conventions coming through town and it's a great place for corporations to either show off products, grab customer testimonials or gather together executives to speak on camera. Instead of using a boring convention room with blah coloring and no dimension, a green screen offers so many more options, it's tough to pass up. We key out the green and boom, you're creativity runs wild but mostly simple wild, nothing crazy. We have a few on hand from a simple pop out 6x6 to a paper roll 10 foot wide to a full on 10x20 wraparound fabric. These can all be taken on location and built to whatever specs the client is looking for. It's an effective and creative solution.
Green screen is not out of anyone's budget. That's another misnomer that people tend to have. It's an additional cost for sure but the quality and flexibility of post production because of it is far more valuable than saving a few dollars. If for your next production you haven't thought about it, ask us about green screen and you'll be glad you have fun options to play with down the line. If all else fails, you can always put the CEO talking about EBITDA in the middle of a corn field.
Now, in honor of St. Patrick's Day I leave you with one of my favorite themed commercials, even though it's a couple years old.